Custom Development & Roadmap

Our platform is feature-rich, but we understand that every brand has unique requirements. We follow a flexible development philosophy: “Standard where possible, custom where necessary.”

If you miss a specific feature in our documentation, we offer two paths to implementation.

1. The Core Roadmap (Shared Features)

If a requested feature provides value to multiple partners on our platform, we may adopt it into our official roadmap.

• Cost: Typically covered by the platform license (no extra development cost for you).
• Availability: Once released, the feature becomes available to all tenants via a version update.
• Decision Process:
  1. You submit a feature request to your Product Manager.
  2. We evaluate the strategic value and demand across our client base.
  3. If approved, it is prioritized in our backlog.

Example

“Dark Mode” was a frequent request from multiple brands. We decided to build it as a Core Feature (coming Q1 2026) so that everyone benefits from a standardized, high-quality implementation.

2. Custom & Partner Solutions (Individual)

If you need a feature that is highly specific to your brand or urgent (skipping the roadmap queue), we can realize it as a custom project.

• Implementation:
  • By Us: For deep system integrations, our core team can build it for you.
  • By Partners: For specific modules (e.g., a unique AR viewer or a gamification tool), we collaborate with specialized agency partners who build the module specifically for your app instance.
• Cost: You bear the full development and maintenance costs.
• Ownership: The feature is activated exclusively for your app.

The Process (Draft)

Note

The exact intake process for custom development is currently being refined. In general, it follows these steps:

1. Request: You describe the business case and requirements.
2. Feasibility Check: We check technical feasibility and impact on the core system.
3. Quote: We (or a partner) provide a cost estimate for implementation and ongoing maintenance.
4. Development: The feature is built, tested, and integrated into your build configuration behind a Feature Toggle.

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Bottom Line: Don’t hesitate to ask. Just because a feature isn’t listed here doesn’t mean it’s impossible. We are here to build the best shopping experience for your customers.